Infinity Ward is working on a spin-off Ghost marketing campaign

Infinity Ward is planning an origin campaign to explain the mystery behind Simon ‘Ghost’ Riley and provide context for the characters’ more subdued, surface-level personalities.

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A possible spinoff campaign focusing on one of Call of Duty’s most enduring characters was discussed by Infinity Ward’s narrative team prior to Modern Warfare 2’s release. In an interview with IGN, Brian Bloom, the head writer of Infinity Ward, said:

Ghost marketing
Ghost marketing

 “There are others who would like to do that too […], and we think that would be really interesting. And again, that’s kind of where this interview started, that there’s something about that character that’s iconic, but the mask and some of those more superficial elements, as we’ve attempted to build them out here in our current release, where did some of those things come from? And exploring that, and looking at that would be something I think the audience would love, and we would love to get into.”

A Look Into Ghost’s Life

Right after the release of Modern Warfare 2, preparations are supposedly being made to expand and conceptually bring this scenario to reality.

During production, the team approached Samuel Roukin, who plays Simon “Ghost” Riley, about expanding his role beyond the scope of the boxed release, as was reported by one of the team’s associates. We asked for feedback on whether this was being examined, but I have not yet confirmed any hints that it would become the premium addition for Modern Warfare 2 in 2023.

After the release of Modern Warfare 2, the character of Simon “Ghost” Riley went viral. Fans responded well to the game by creating fan art, template videos, and trending short videos across multiple prominent applications like Tiktok and Twitter. Surprisingly, the positive reception to the persona was a contributing factor in the decision to move forward with the plan.

Ghost marketing
Ghost marketing

In a chat with a colleague, we learned that the second piece of downloadable content for Modern Warfare 2 will provide a more in-depth look into the backstories of some of Call of Duty’s more recognizable characters, groups, and new recruits.

It has been speculated that Infinity Ward’s 2023 single-player strategy will be similar to that of the Supermassive Games’ The Dark Pictures anthology series.

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